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Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Dave and his family currently live in the US. Relive all the thrills and adventure of Alan Moorehead's classic bestseller The White Nile -- the daring exploration of the Nile River in the second half of the nineteenth century, which was at that time the most mysterious and impenetrable region on Sacred Sexuality: A Manual for Living Bliss free pdf earth. Capturing in breathtaking prose the larger-than-life personalities of such notable figures as Stanley, Livingstone, Burton and many others, The White Nile remains a seminal work in tales of discovery and escapade, filled with incredible historical detail and compelling stories of heroism and drama. Manchester United:The Biography will do for the football team what Peter Ackroyd did for London in his huge biog of the same name. The book follows the club's extraordinary journey from its birth in the railway works of Newton Heath to its current status as Premier League and European champions. The key stages in United's history will, of course, be covered: the Munich Air Crash of 1958, which saw the best part of an entire team (the Busby Babes) being killed; becoming the first English team to win the European Cup in 1968 (with Bobby Charlton and George Best); the dominance of the club in the Premiership; the controversial sale to American tycoon Malcolm Glazer, right up to Moscow 2008. But by drawing on the recollections of everyone from players and managers to fans and backroom staff, Jim has unearthed enough new material to interest die-hard fans and casual supporters alike. A fascinating history of a remarkable football club, by one of Britain's best-known and most popular sports writers.

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Author: Ray Donnelly,Colin Linton
Number of Pages: 288 pages
Published Date: 30 Jul 2009
Publisher: Taylor & Francis Ltd
Publication Country: Oxford, United Kingdom
Language: English
ISBN: 9781856177184
Download Link: Click Here
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